I’ve heard designers say the customer is not always right because if Henry Ford had asked his customers what they wanted they’d have replied with, “A faster horse.” I disagree.
The car is the worst invention in the history of all humankind. Some 3,287 people die every day in road crashes and more than half of those are young adults. Globally, road crashes cost us $518 billion. In the US alone, traffic congestion cost £305 billion last year. Cars have made us fat and sedentary causing all sorts of physical and mental health problems. They have taken away our communities, polluted our air, made our streets unsafe for active travel, and take up a disproportionate amount of land for parking.
If Henry Ford had instead listened to his customers he would have given them a faster horse, which is of course, an electric bicycle. The customer is always right.